Who is Erika Veurink?
- By Liz Lidgett
- •
- 03 Feb, 2025
Welcome Erika Veurink, this months guest curator, blogger and fashion extraordinaire! Erika has all the things going for her — incredible style, amazing writer, impeccable taste, joyous connector and best of all—an Iowa girl at heart. She is one of my favorite people to follow. Her recommendations become must-haves because I know she’s never going to steer me wrong.
I’m thrilled she curated an edit this month featuring works by our artists, and I know you’ll love her perspective as much as I do.
I’m thrilled she curated an edit this month featuring works by our artists, and I know you’ll love her perspective as much as I do.
Erika Veurink is a writer, brand strategist, and founder of EV Salon, based in Brooklyn by way of Iowa.
Fun facts about Erika: She writes Cup of Jo’s monthly fashion column and loves shopping for secondhand clothes at Worn and the Salvation Army downtown in Des Moines. Erika collects art as a way to build a sense of home while renting in the city. "I can’t wait to have a fabulous country space where all of it can live for good," she says, "but for now, they’re city dwellers just like me."
Fun facts about Erika: She writes Cup of Jo’s monthly fashion column and loves shopping for secondhand clothes at Worn and the Salvation Army downtown in Des Moines. Erika collects art as a way to build a sense of home while renting in the city. "I can’t wait to have a fabulous country space where all of it can live for good," she says, "but for now, they’re city dwellers just like me."
"Living in New York, art can feel like the only permanent thing about where you live. People move apartments all the time, and when I made the city my home over a decade ago, I brought a few framed pieces from Iowa with me. They're still a part of my collection today. " –Erika
"Working with Liz was a no-brainer. When I got married a few years ago, I knew I wanted to register for a piece of art that would always remind us of that day." - Erika
Erika's Curated Collection is Now Live!
Use Code: ERIKA10 to receive 10% off Erika's Curated Collection! This curated page will be live through March 2nd.
Take a peek at these finishing touches that bring warmth and personality to each space. We hope these beautiful installations spark a little inspiration for your own home.
A vibrant, mixed-media exhibition that reimagines the timeless beauty of flowers through the distinct and dynamic perspectives of seven contemporary artists.
A look at before-and-after mural shots, insights into the artists’ painting approaches, and our process of bringing these murals to life from start to finish.
