Blog Post

Who is Erika Veurink?

  • By Liz Lidgett
  • •
  • 03 Feb, 2025
Welcome Erika Veurink, this months guest curator, blogger and fashion extraordinaire! Erika has all the things going for her — incredible style, amazing writer, impeccable taste, joyous connector and best of all—an Iowa girl at heart. She is one of my favorite people to follow. Her recommendations become must-haves because I know she’s never going to steer me wrong.

I’m thrilled she curated an edit this month featuring works by our artists, and I know you’ll love her perspective as much as I do.
Erika Veurink | writer, brand strategist, and founder of EV Salon
Erika Veurink | writer, brand strategist, and founder of EV Salon
Erika Veurink is a writer, brand strategist, and founder of EV Salon, based in Brooklyn by way of Iowa.

Fun facts about Erika: She writes Cup of Jo’s monthly fashion column and loves shopping for secondhand clothes at Worn and the Salvation Army downtown in Des Moines. Erika collects art as a way to build a sense of home while renting in the city. "I can’t wait to have a fabulous country space where all of it can live for good," she says, "but for now, they’re city dwellers just like me."
Erika Veurink | Photo Outlet: Into The Gloss | Photographer: Shana Jade
Erika Veurink | Photo Outlet: Into The Gloss | Photographer: Shana Jade

"Living in New York, art can feel like the only permanent thing about where you live. People move apartments all the time, and when I made the city my home over a decade ago, I brought a few framed pieces from Iowa with me. They're still a part of my collection today. " –Erika

Erika Veurink | writer, brand strategist, and founder of EV Salon
Erika Veurink | writer, brand strategist, and founder of EV Salon

"Working with Liz was a no-brainer. When I got married a few years ago, I knew I wanted to register for a piece of art that would always remind us of that day." - Erika

Erika's Curated Collection is Now Live! 

Use Code: ERIKA10 to receive 10% off Erika's Curated Collection! This curated page will be live through March 2nd. 

Artist Spotlight: Mónica Ajenjo

By Liz Lidgett • March 18, 2025
Mónica Ajenjo opens up about her new collection, “I Gave You My Heart,” and shares the emotional journey behind her art, the challenges she’s faced, and the inspirations that keep her work alive.

Where Art "should" Live

By Sara Kent-Schneider • March 12, 2025
Paige Barnes Dorsey’s snakes are not only art, but have distinct personalities, capturing elegance, mystery, and whimsy. See how we’ve envisioned them slithering onto our screens!

Artist Spotlight: Rocky Reed

By Liz Lidgett • March 5, 2025
From childhood dreams to a career in art, Rocky Reed shares his evolving creative process, daily rituals, and exciting new direction ahead of his upcoming show.
Show More
Share by: